August 15, 2008

Online Advertising Outpaces TV Spend: Ofcom Report

“Online advertising spend has outpaced advertising on mainstream TV in 2007, surging 40 percent to £2.8 billion, Ofcom reported today in its hefty annual survey of the British communications market. In comparison, ad revenue at ITV1, Channel 4, S4C and Five came in at £2.4 billion.”

Read the full report on Paid Content