April 20, 2012

[NEW WORK] Peugeot x Nonstop

Last week we launched this, a film featuring the genuinely awesome and jaw-droppingly talented dancer Marquese ‘NONSTOP’ Scott.

The video was shot in one take. There are no edits, no visual effects and Marquese just turned up and did his thing without choreography.

We (along with the 43 million+ others) first noticed Marquese last September when he uploaded one of YouTube’s most viewed videos of 2012: ‘Pumped Up Kicks’.

Around the same time, INITIALS Marketing and Peugeot asked us to pitch on a video to launch the new Peugeot 208.

The video needed to appeal to younger drivers, genuinely offer YouTube audiences entertaining content while reinforcing the new Peugeot 208’s global advertising proposition ‘Let Your Body Drive’. It was a match made in heaven, Marquese was an absolute delight to work with and so far so very good.

In just over a week the video has racked up nearly 400k views on the Let Your Body Drive channel. We’ve had wide coverage on blogs and sites including YouTube’s ‘Most Watched’; Buzzfeed; The Sun; Hypebeast; Neatorama; The Awesomer and straight into No.4 on the Viral Video Chart.

There’ll be more related NONSTOP video content released next Wednesday through the official Peugeot ‘Let Your Body Drive’ YouTube channel.

The track featured on the video is ‘Feel The Love’ by Rudimental ft. John Newman. It will be released on iTunes on May 27th.