September 19, 2006

New Numa Nuttiness

Hats off to Gary Brolsma; he’s done it again. The internet hero, creator and star of the massively popular ‘Numa Numa’ clip, has turned his fame into profit by heavily merchandising a follow-up music video. Naturally, the message board Nazis are trying to discredit his efforts by saying that he is a “fat looser”, that “he has sold out” etc. However, people must remember that this is an archetypal example of viral marketing success: An overweight nobody became a global icon overnight; he spawned thousands of copycats and has cleverly and humorously managed to turn himself into a merchandisable brand. If he’d done this a little earlier he might have made a lot more, but good luck to him!