March 19, 2007

MySpace adds Political channel for 2008 election

As Election 2008 draws nearer, candidates are going to be looking for any way possible to reach voters and MySpace will help fill that need with the addition of a politics channel focusing on next year’s Presidential election.

The channel will be similar to MySpace music and video channels, the New York Times reports. Called the Impact Channel, the section will include links to candidates’ MySpace pages and their blogs. Voter registration tools will also be available.

In theory, joining MySpace should help candidates reach voters in the sites’ younger age demographic.

In 2003, Howard Dean leveraged the blogosphere to get an early advantage in the 2004 elections, and many experts say most candidates this time will make a serious push to use social media tools to reach voters.