Mobile viral – trad marketers missing opportunities?

Interesting article highlighting the potential of mobile viral (‘mobisodes’).

“Don’t advertise where all your competitors advertise…

By and large, traditional marketers are not aware of the impact of mobisodes. And even if they are, they don’t recommend it because traditional media planning companies only operate in a traditional way. They don’t get remuneration in the form of fees and commissions from contagious mobisodes, so why should they suggest it?”

Meanwhile check out our own mobile/web series DudeCorp