October 25, 2007

Mobile advertising – 10% response rate

Interesting post at discusses 10% response rate in mobile. Most of our campaigns are web-based, but we’ve done some mobile and we know the issues for both are similar. Key points we liked:

  • a 10% response rate would actually be considered pretty good by most advertisers (we think people should aim higher – our viral campaigns aim for a 10%-25% conversion rate).
  • Relevancy is crucial: 53 percent of those polled said they ignored ads because they were not interested in the product being advertised. Targeting advertising is both an art and a science – and we’re taking both very seriously.