November 15, 2007

McCain potato parade marches onto the web

This week we’ve started work seeding for Glue London on the McCain Potato Parade viral.

Potato Parade was created in collaboration with Aardman animations, the Oscar winning team behind Wallace & Gromit and Chicken Run. Together, Glue and Aardman have created a gang of walking, talking potatoes whose job it is to deliver messages in the form of a ‘personalised potato parade’ to friends and family.

As an FMCG brand, the majority of McCain’s communications centre around their products. With this viral they wanted to take the opportunity to create something that wasn’t product related and allowed people to interact and have fun with the brand.

The parade is doing the rounds of the office already and we’re sure this will be a successful campaign for all involved.