January 5, 2006

Marketing to Teens: games lead the way

eMarketer have a great article about reaching 12-21 year olds with gaming.

Great statistics include:

  • 90% of 12-21 year olds who own ‘entertainment-related electronic products’ own a gaming device.
  • 75% of them play online and offline games on their PC.
  • 80% of young consumers visit game-related web sites.
  • 65% of young consumers tell other people about products they like.
  • ** data from Forrester research.

Their conclusion? If you want to appeal to teen and young adult consumers, you can’t afford to overlook their massive usage of consumer electronics and entertainment devices, and for visiting web sites about gadgets and gaming. Talk to us if you want to know more….