June 23, 2009

Look Mummy! I’m a TRANSFORMER!!!!

I love this. Really I do.

Augmented reality has been kicking around for a while now but is starting to get used more and more. The campaign we’re currently running for Paramount to promote their social media assets has just thrown up We Are Autobots which (with the help of a quick plugin download) allows you to see some cool bits via your webcam. Pictures paint a 1000 words though- so look at these:

Posted by Kirk