March 31, 2009

Lego – Social Media Heroes

Lego using social media well again: this is the launch video for a new Lego train (Emerald Night).

Lego trains have a very engaged and die-hard fan base – a true community, sharing things online and meeting in the real world.

The Emerald Night set is a premium-priced toy for children and adult fans of Lego; it was designed with fan input, has been tracked on blogs and forums for the last few months, and was launched at real-world fan events.


Posted by Andy