Thanks for coming to visit! We wanted to share some of our work that we thought you’d enjoy and could be relevant to Ella’s Kitchen.
We got the Internet buzzing about fruit tea when we launched this campaign for Taylors that focussed on an issue we knew their audience was passionate about. Sustainable food and bee conservation. We created the strategy, and brought in collaborators from reading University and The Bumblebee conservation trust to bring research and legitimacy. The end result was a film that clocked up 2.2 million views, 23,000 shares and a whole hive of media coverage including The Telegraph & The Metro. We even got a hat tip from Greenpeace.
Parental raps are now a genre of their own on YouTube but no-one had acknowledged the hardships faced by new mums …until ‘The Motherhood’. Together with Fiat’s creative agency Krow, Rubber Republic made sure this voice was heard, writing lyrics, music and casting the perfect rapping mum to capture the realities of the transition to parenting. It’s still one of our most shared videos, and has managed to reach every corner of the internet, gaining 4.7 million predominantly organic views on YouTube as well as press coverage in national digital and print press from the Guardian to the Telegraph and Metro
After a post on Bodyform’s Facebook page went viral, they knew they had to respond. Richard Neil, a disgruntled boyfriend was fed up of the lies feminine hygiene advertising had been telling, and so it was time for Bodyform to step in and tell the truth. Even if they feared that men wouldn’t be able to handle it. We had to get the film out quickly or we’d miss the window of opportunity so we conceived, scripted, filmed and launched a film within 6 days. 6 million views, 137,000 shares and a few International awards later (including a shiny Cannes Golden Lion) we’re still proud of the contribution we made to the changing (crimson) tide of period based marketing.
We’re doing big things in 2020, including working with more brands who are actively doing good things in the world, and we’d love to meet you and find out if there’s a way we can collaborate.
To see a bit more of our journey and understand where we’ve been and where we’re headed now check out our latest reel.
Let’s do something amazing.