Supermodel Kate Moss has become the new face of Agent Provocateur. The racy lingerie company is aiming to launch four virals which will be called ‘the four dreams of miss x’. Agent Provocateur is well known for its virals. Indeed, it could be said, that their recognition as a global brand can be based entirely on their viral marketing campaigns. In little under a year they managed to turn themselves around from being a fairly well known London boutique to a global phenomenon. The first and most famous campaign that they launched was the one that featured the scantily clad Kylie Minogue riding a bucking bronco.
It is little wonder that Agent Provocateur wish to continue riding their successful viral wave. Watch out for the clips in September.