Here is some relevant work we thought you would like! >>
Meet Phil Kingston, an 82 year old superhero who’s been arrested 8 times in the last four months for good reason. We met Phil Kingston out on the streets (seemingly his native habitat), and felt we had to capture his irrepressible energy and important message.
Phil formed the group ‘Grandparents for a safe earth’ which is a bit like his own ‘Guardians of the Galaxy’ with other elders who want to ensure their grandchildren inherit a hospitable planet, before teaming up with Extinction Rebellion for a string of protests.
The video clocked up over 500,000 organic views and encouraged urgent conversation about protest, mobilising, and protecting the future of our planet.
We made a set of four messaging films targeting different audiences on social media to find what aspect of Triodos’ offering grabs people’s attention the most. As attitudes are shifting so fast in this sector, sometimes a little experimentation can help inform other areas of our strategy and creative.
We got the Internet buzzing about fruit tea when we launched this campaign for Taylors that focussed on an issue we knew their audience was passionate about. Sustainable food and bee conservation. We created the strategy, and brought in collaborators from reading University and The Bumblebee conservation trust to bring research and legitimacy. The end result was a film that clocked up 2.2 million views, 23,000 shares and a whole hive of media coverage including The Telegraph & The Metro. We even got a hat tip from Greenpeace.
Parental raps are now a genre of their own on YouTube but no-one had acknowledged the hardships faced by new mums …until ‘The Motherhood’. Together with Fiat’s creative agency Krow, Rubber Republic made sure this voice was heard, writing lyrics, music and casting the perfect rapping mum to capture the realities of the transition to parenting.
And it was a voice that seemed to resonate. This is one of the most shared videos we have ever made. And the video continues to get sustained views and sharing way after it was released.
Want more? Here is our showreel highlighting our best moments and a link to the rest of our portfolio.