Internet Ad growth will slow to a measly 30% in 2008

WPPs GroupM report makes interesting reading about the projected growth of internet advertising (and the demise of more traditional forms)

Perhaps the most interesting prediction though is that, while online growth is expected to be about 34% this year this will slow to 30% next year. A factor behind this slow-down is the move of internet users into social networks which are more difficult to access with traditional online ad methods.

Advertisers licking their lips at the prospect of breaking into these networks are increasingly looking to the ‘viral effect’ to achieve this