May 16, 2008

Impromptu musicals and singing policemen

We are currently working our seeding magic on a campaign for on behalf of the lovely people at Steel London. The film revolves around an unexpected performance at Stansted airport; with dummy airport staff, policemen and passengers breaking into a musical theatre production to the surprise and bemusement of the unaware terminal dwellers around them.

The viral is being used to promote the latest deals from; who are currently offering 50% off theatre tickets throughout May.

On Youtube, the video has had some great responses so far, with people even asking if it will be on TV. Could the Unexpected Performanceviral become one of those rare examples of an ad campaign crossing over to television?

I hope so!