February 4, 2020

How can brands embrace sustainability in 2020?

In 2019, Extinction Rebellion and Greta Thunberg brought climate awareness to the forefront of our discourse. Highlighting the desperate need for systemic change over the next ten years, or we face irreversible damage.

Over here at Rubber Republic, we declared a climate emergency and are actively considering the way we work and the effect it has on people and the planet, taking responsibility for our actions and implementing measures to minimise our carbon footprint.

So we make epic online content and share the occasional cat meme but can also feel great about our impact on the globe.

But how can other businesses and brands embrace a more sustainable approach and consider the way they approach business?

1) Join us and become a B Corp!

B Corps are a collection of businesses which balance purpose and profit. A global community who are considering their impact on the planet and how they can use their businesses for good. It’s basically like voting with your business for a healthier, happier planet. 

Here at Rubber Towers, we have been B Corp accredited for two years to show we are not all talk. We have joined a global network of businesses who are monitored and scored on their impact. Other awesome businesses who are also B Corps include Ben & Jerrys, Danone and The Guardian. 

2) Be authentic about your sustainability

Sustainability in retail is a growing necessity for many. 75% of Millennial and Generation Z customers are willing to pay more for products and services that come from companies who are committed to positive environmental policies. 

Nothing is worse when it comes to addressing the Climate Emergency than ‘greenwashing’. Nobody likes a liar and especially when it is in regards to the future of humanity.

Consumers can sniff out brands who smell like bullshit, so make your brand’s green policies meaningful and become a leader in tackling the climate crisis.

By being impactful and authentic with your brand’s environmental policies, customers will be proud to come to you when they vote with their wallet.

3) Give back to the people and the planet!

With all the horrible things happening all over the world, it feels good to give a little bit back. We want our money to go further, so we donate £500 of every viable project to brilliant charities which are changing the world for the better. 

In the last year, we have donated to Marmalade, Bristol Women’s Refugee, the WWF Amazon fund, Mind, Extinction Rebellion legal fees and many more. 

We can confirm that giving to charity gives you a warm glow and possibly even superpowers.

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