February 10, 2009

Great cause, great viral, great results…, the hoax site we launched with McCann Erickson, could have easily been an advertisement for Something Awful‘s anchor “the internet makes you stupid”.

It wasn’t, thankfully. It was for the wholehearted cause of spreading awareness around the tanning risks of skin cancer. The anger of being hoaxed by something so preposterous was replaced with a little helping of understanding.

500k visits to the site, 100’s of blogger mentions and a wealth of international press since it was launched 7 days ago make this wholly pro bono campaign deeply satisfying for everyone involved.

Posted by Adam