May 6, 2020

Five Feelings For The Future

How can we build from this moment, and how can we as storytellers contribute?

If fifteen years of making viral films has taught us one thing, it’s that feelings are the currency of ideas that spread, so the key to travelling toward a positive future will be getting the emotional journey right.

‘Five Feelings For The Future’ is our attempt to capture our collective emotions and to turn great COVID-19 narrative from the framing community into feelings for content creators to focus on.

Read the medium post here.

And share the film here,

We’d love your thoughts/feedback/suggestions, and it’s vital we work together to create a positive future so we’re very open to discussion on this. 

We’re diving deeper into this thinking so it would be great to know if others find this approach useful.