Conan O’Brien: The ‘Ron Burgundy’ Strategy Drives Viewers from National Cable and Telecommunications Association on FORA.tv
I’m sure you don’t need persuading that a seeding strategy is crucial. But you might need ammunition for someone else less convinced?
This Fora.tv interview is a very compelling explanation of how entertainment properties (and brands) need to think about promoting interesting content online:
It helps that it is delivered by arguably one of the most influential personalities in entertainment today and specifically focusses on Ron Burgundy’s much anticipated Anchorman sequel.
But this interview with Conan O’Brien is as relevant to any content provider who has genuinely remarkable content and wants to make sure that both their social and their more conventional media strategies work in harmony.
It is less than 3 minutes long, and I’d highly recommend watching it.