Our Thinking

06 Nov '09

Why today’s Twitter trending topics miss the point

The trending topics side panel on Twitter throws up some oddities from time to time from quirky random stuff to the just plain ridiculous.

Yet, it also leads to interesting insights as well, for example, this afternoon top trending topics … Read More

05 Nov '09

Is YouTube finally figuring out how to play nicely with the content creators?

YouTube has been more foe than friend to big media for some time now, but recent moves have suggested that the tide is turning.

After taking media owners by surprise, and then attempting to do business with them unsuccessfully, there … Read More

04 Nov '09

Social networks + smart phones = perfect harmony

Did you start using social networks more after buying an iPhone or one of its smart phone rivals? Before I joined the iPhone bandwagon I interacted with Facebook in fits and starts.

However, since being inducted into the iPhone cult, … Read More

26 Oct '09

BrriSM is Gurt Lush

For those of you that have no idea what BrriSM is or what gurt lush is, BrriSM is a social media network group based in “Brizzle”. Gurt Lush is Bristol speak for quite good.

Are there as many cultural differences … Read More

01 Oct '09

Aristotle’s rhetoric – the art of persuasion

I’ve been reading Aristotle’s “ars rhetorica” recently, and thought I’d share some bits I’ve learnt from my (quasi) intellectual musings – as a book titled “the art of rhetoric” is a subject which is (obviously) v.relevant to the advertising industry.

Read More

30 Sep '09

‘Rubber Library’ on tour @ Ogilvy

Many thanks to Ogilvy Digital Labs for inviting the Rubber Library to exhibit at their Social Media Day yesterday.

We did promise to exhibit naked and *without the aid of technology and social media tools* yet someone cheekily snuck in … Read More

28 Sep '09

Rubber Republic @ Ogilvy’s Social Media Day

Come say hello to us tomorrow at Ogilvy’s Social Media Day. We’re practically going naked by being social without the aid of technology!

So pop by for some open knowledge sharing — we’ll be bearing only books as our social … Read More

02 Sep '09

Big-up to Pinsent Masons

This afternoon we got in a bit of a pickle over some legal questions around some proposals we were working on for a (potential) client.

A bit of desk research led us to a very informative page from law firm … Read More

21 Aug '09

Become a Trillionaire! Support Rubber @ SXSW

Fancy supporting the world of Rubber and becoming a Trillionaire in the process?

Click on the links below to vote and comment for our SXSW festival panel proposals. Best comment on each panel wins 1 Trillion Zimbabwean dollars!*

Simply create … Read More

17 Aug '09

Support our SXSW Panels!

SXSW is a fantastic festival held in Austin each spring. Help our panels get picked to by voting for our proposals on the hugely democratic SXSW Panel Picker. You’ll need an account at, then go to the links below … Read More