Our Thinking

17 Mar '10

Lady Gaga’s $167 pay check

Listening to Daniel Ek from Spotify today @ SXSW’s closing keynote was interesting. Not so much interesting for what he said, but more for what he didn’t say and what the Twitter back chat was saying instead.

For the CEO … Read More

11 Mar '10

Lessons in Shareability #2: OK Go have OK Gone.

So a few month’s ago, Chris blogged about the importance of shareability, using the example OK Go’s inability to set their videos free on the internet (EMI forbade making them embeddable).

This was a very good example of how content … Read More

02 Mar '10

The social media donut (how to buy social media)

What’s so annoyingly complicated about social media buying is that you’re not just buying the media, but you’ve also got to factor in buying the social bit too. And when it comes to buying social things get a way bit … Read More

22 Feb '10

If social media is earned media then how do you buy it?

The Interactive Advertising Bureau, the US trade body for the online advertising industry, has just published its first ever social media buyer’s guide.

Some will argue that social media cannot be bought, and as such is earned media. The idea … Read More

22 Feb '10

Developing social media models for football clubs

Following on my previous post about the Social Media Premier League looking at which clubs are doing well at social media, and which haven’t got themselves sorted out yet, we’ve now put together some thoughts about how clubs should be … Read More

21 Feb '10

How to make Mac Keynote presentations smaller? Top tip – Default to JPEG…

Is your Keynote programme being a big fat c**k?

At Team Rubber most of us use Mac’s all day every day. Ever use the Shift + Apple + 4 screenshot function? We all do. Ever noticed how sometimes Keynote presentations … Read More

17 Feb '10

The social media Premiership – the winners and losers.

Football and social media are perfect bed-fellows. Football teams command great allegiance from their fans and accordingly strong communities are built – each community gathering online to discuss their team’s latest game / transfer / scandal. For the majority, the … Read More

15 Feb '10

Rubber Book Club #3: ‘Connected’

‘Tis Rubber Book Club again and hopefully by now, a few copies of ‘Connected’ will be landing on the desks of our Rubber friends & Book Club Members.

Yes ‘Connected’ may be a bit of a predictable choice: … Read More

10 Feb '10

Lessons from Toyota

Toyota has problems. Eight Million problems. It’s interesting that this has attracted so much attention from mainstream quality media such as the Today programme. My own interest in Toyota – of which some of you are well aware – is … Read More

05 Feb '10

The secret behind hitting the Digg spread

Putting aside your professional expertise in social media, how frequently are you activating your interests online? We all want our online content to have a decent chance of spreading on a popular social bookmarking site. But, there are no easy … Read More