Our Thinking

13 Jan '10

How to make a killer viral marketing video. 5 Top Tips

We’ve put together a handy article for UTalkMarketing: How to make a killer viral marketing video. 5 Top Tips from Rubber Republic.

It’s a nice summary of what we’ve learned in the last ten or so years. Cheers – Andy

Read More

04 Jan '10

“Yes, we are all individuals”

..or so goes the line in “Life of Brian” This review of Jaron Lanier’s book appear pretty thorough and raises some great points from the book and also from the blogger’s understanding of it. The irony being that a book … Read More

23 Dec '09

Crystal ball social media predictions + Facebook Memology

Here’s a short, punchy approach to trend forecasting, with a nod to Twitter’s 140 characters format.

TrendsSpotting Market Research has just published a slideshare presentation that presents 140 character forecasts from a number of industry people with more than … Read More

16 Dec '09

Publicis and the YouTube Bear Pit

Everyone has an inner-agency-bitch. Your inner-bitch is most likely to surface when you see another agency’s work. If the work’s from an agency you like you’ll irrationally love it. If it’s from an agency you hate – hate stemming largely … Read More

15 Dec '09

Social networks roll out the changes

Some interesting changes happening at Twitter and LinkedIn at the moment, which give a hint of where both social networks are heading in the New Year.

Twitter has announced on its official blog it is to begin beta testing a … Read More

11 Dec '09

The story behind the Viral Ad Network …

In the last couple of weeks, Rubber Republic has rolled out the latest iteration of the Viral Ad Network.

We’ve had some good coverage in the trade press (from NMA and The Drum to sites such as Brand Republic, … Read More

09 Nov '09

Would you pay to read online news?

The long-running debate over whether internet users will pay for online news if publishers start building pay walls is getting nasty.

Rupert Murdoch has led the move towards paid for online content, with plans to erect pay walls around popular … Read More

06 Nov '09

Why today’s Twitter trending topics miss the point

The trending topics side panel on Twitter throws up some oddities from time to time from quirky random stuff to the just plain ridiculous.

Yet, it also leads to interesting insights as well, for example, this afternoon top trending topics … Read More

05 Nov '09

Is YouTube finally figuring out how to play nicely with the content creators?

YouTube has been more foe than friend to big media for some time now, but recent moves have suggested that the tide is turning.

After taking media owners by surprise, and then attempting to do business with them unsuccessfully, there … Read More

04 Nov '09

Social networks + smart phones = perfect harmony

Did you start using social networks more after buying an iPhone or one of its smart phone rivals? Before I joined the iPhone bandwagon I interacted with Facebook in fits and starts.

However, since being inducted into the iPhone cult, … Read More