March 8, 2011

Cat got your thumb?

Our weekly delve into compiling the NMA Viral Charts always kicks up some gems, but this one gets two furry thumbs up.

We featured Cravendale’s brave goodbye to the iconic cow, pirate and cyclist on our Viral Ad Network a few weeks ago, but now welcome the attack of moggies with opposable thumbs.

Like VW’s Passat Superbowl commercial, which shot to the top of the Viral Chart a few weeks back, it’s proper old-school TV advertising at its best: simple, inventive and with a charming irreverence. Further proof if proof were needed, that the magic viral ingredient is highly entertaining content and not digital gimmickry.

(It’s also great to see the kittens we love so much pervading mainstream media).