thanks for coming to visit! We wanted to share some of our work that we thought you’d enjoy and could be relevant to Innocent.
1) Bee Hotel – Taylors Of Harrogate
We got the Internet buzzing about fruit tea when we launched this campaign for Taylors that focussed on an issue we knew their audience was passionate about. Sustainable food and bee conservation. We created the strategy, and brought in collaborators from reading University and The Bumblebee conservation trust to bring research and legitimacy. The end result was a film that clocked up 2.2 million views, 23,000 shares and a whole hive of media coverage including The Telegraph & The Metro. We even got a hat tip from Greenpeace.
2) The Pride Unicorn – eBay
To stand out in the Pride parade you need to create something truly remarkable and we wanted our creation to challenge convention. So we set a team of creative people from the LGBTQA+ community to transform one of the most iconic ‘macho’ status symbols – a 1968 Ford Mustang – into a dazzling unicorn pulling a rainbow chariot behind it. One of the mechanics took her mum, a pride virgin to the celebration for the first time and we auctioned the car off afterwards to raise money for the Albert Kennedy Trust. The campaign raised awareness, generated millions of views and over 25K for homeless or at risk LGBTQA+ youth.
3) 82 Year Old Rebel – Studio
Meet Phil Kingston, an 82-year-old superhero who’s been arrested 8 times in the last four months for good reason. We met Phil Kingston out on the streets (seemingly his native habitat), and felt we had to capture his irrepressible energy and important message.
Phil formed the group ‘Grandparents for a safe earth’ which is a bit like his own ‘Guardians of the Galaxy’ with other elders who want to ensure their grandchildren inherit a hospitable planet, before teaming up with Extinction Rebellion for a string of protests.
The video clocked up over 500,000 organic views and encouraged urgent conversation about protesting, mobilising, and protecting the future of our planet.
We’re doing big things in 2020, including working with more brands who are actively doing good things in the world, and we’d love to meet you and find out if there’s a way we can collaborate.
To see a bit more of our journey and understand where we’ve been and where we’re headed now check out our latest reel.
Let’s make 2020 the year we come together to do something amazing.