April 2, 2008

Ad networks on the up

You shouldn’t just take our word for it about the effectiveness of the Viral Ad Network- a recent white paper from investment bankers De Silva & Phillips lays out how “Online advertising networks have emerged as an essential vehicle for monetizing the
Long Tail of the Internet. By aggregating traffic that was previously too difficult to buy or which was otherwise undesirable, ad networks provide small and mid-sized
online publishers with significantly more advertising revenues than would otherwise be possible.”

That small and mid-size publishers can make revenue from ad-funded content by serving it to relevant niche communities is an underlying principle the Viral Ad network- and the interest shown in larger networks by the internet big boys can only reinforce the importance of ad networks.

Read the full Ad Network White Paper

Posted by Kirk