May 24, 2007

48% of free time spend online

A new report from Media-Screen finds that broadband users spend an average of 48 percent of their free time online in a typical weekday, reports the Center for Media Research. The percentage measures out to about one hour and 40 minutes.

On average, online broadband users devote 27 percent of their time online to leisure/entertainment, 27 percent for communication, 9 percent on information searches, 15 percent on personal productivity, and 12 percent on shopping.

Among younger users, 48 percent report they learn about new entertainment mainly through peer-powered sites like social networks, review and video sites, and blogs.

Two media activities – sending email and visiting sites for personal reasons – are more popular than watching TV.

More details from this study study are available at MarketingCharts