Heading up the viral chart this week is the latest offering from T-Mobile ‘Life is for sharing’ campaign. A video that takes one of the most mum friendly memes and puts a right royal spin on it just in time for that wedding.
In the video (embedded below) we see a classic meme (People at a wedding, doing a special choreographed dance up the aisle much to the surprise of their family and friends) being played out with a bunch regal look a likes.
It’s smart, it’s funny and it’s current because anyone who has been forced to sit through something similar will know the format.
Yes, we know what’s coming, yes we’ve seen it before, but it’s clever enough to be shared time and time again.
It’s only been up for 3 days and already is clocking up the views. Currently on 4,000,000 it shows no sign of slowing pace.
This viral works well because not only will meme hunters and royal wedding fans watch and spread the word but you can still enjoy it even if you’ve never seen the videos that paved the way.