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July 30, 2009

30 Second Later – Rushes Soho Shorts

Vicky Brophy (Wonky), Matt Golding (Rubber Republic), Adam Montandon (HMC), Irfon Watkins (Coull)

Vicky Brophy (Wonky), Matt Golding (Rubber Republic), Adam Montandon (HMC), Irfon Watkins (Coull)

I was part of a panel discussing the future of the 30 second spot, and the new forms of advertising that are starting to replace it yesterday at Rushes Soho Shorts festival. The event was at Soho Film Labs and was chaired by the Colin Marrs, Editor of Digital at Campaign Magazine, who did a great job of wrangling us and the audience into a great discussion of where things are going.

I talked about our work in ‘viral’, social media marketing and ARG’s over the last year. Other contributors, left to right in the pic, were Vicky Brophy from animation studio Wonky, (Me), Adam Montandon from the very cool HMC Interactive, and Irfon Watkins from interactive video specialists Coull.