We don't normally feature commercial virals as meme of the month, however there are two good reasons for featuring theGillette Federer trick-shot viral this month 1) because it's truly AWESOME 2) because we made it with our friends at Hill and Knowlton. If you haven't seen it already, the basic idea of the viral was to recreate the infamous William Tell apple shooting incident with Federer's famously accurate serve. What really ignited its virality was the "REAL OR FAKE" debate - which seeped into the mainstream media, with the likes of GMTV and Maori TV trying to replicate the stunt and Federer even being quizzed by a Sky Sport's journalist as to how he did it ; "A magician never reveals his tricks" was Federer's cool response. And of course the mark of any strong meme is re-mixing - one of our favourites being this gruesome re-mix.
 |
September #KittenCamp
#KittenCamp is even more *AWESOME* this month with events in both London and Bristol. For more info, click here |
 |
Most viral brands of 2010
We (@Rubber_Republic) run the NMA’s brand viral chart, collating and analysing the performance of brand content on a weekly basis.... (Read on) |
 |
Tips on Transmedia film-making
It’s interesting times for the film industry, as new technologies (like 3-D) and social channels (like Twitter and Facebook) open up new opportunities.... (Read on) |
 |
What crowdsourcing can learn from Who Wants to be a Millionaire
I’ve been reading a new book called Smart Swarms recently.... (Read on) |
 |
Rubber make NMA front cover
As you may – or may not – know, we run the Viral Charts for NMA using our super-duper Viral Ad Network.... (Read on) |
 |
Ridiculous Tumblrs
Collections have always been a favorite, and now thanks to social blogging Ridiculous Tumblr's have risen to meme stardom. Checkout: http://sexyalevels.tumblr.com/ and http://hungoverowls.tumblr.com/page/1 View |
 |
Taiwanese CGI meme
This phenomenon first appeared thanks to Tiger Woods. Now Rooney joins the Taiwanese news CGI meme complete with granny scene (SFW) View |
 |
Being a d*ckhead's cool
Shorebitchiness brutally with some proper international song flaming View |
 |
Baby Carrots Extreme
CP + B make baby carrots awesome View |
 |
The Wilderness Downtown
Google Creative Lab's new Chrome Experiment features Arcade Fire and your home town View |
