May 2010
			Augmented reality 1.0 Augmented reality (AR) has become a massive internet meme format in its own right over the last 12 months, with one of the best examples being Iron Man 2's recent AR effort. However, it's always nice to see technology eating itself and going back to basics. Augmented reality 1.0 does exactly this by hacking reality the old school way - using objects, photos and even pencils. Michael Hughes was one of the first on the scene with this analogue approach to augmenting reality by replacing iconic landmarks with cheap souvenir replicas. This analogue landscape hacking meme has now spread, with a trend towards mashing up old photos into street scenes, and pencil sketches. All proof that analogue can often do memes better than digital . . . [Thanks to Brain Pickings for this tip]
			Cerebral Stuff from our Blog Join us at #KittenCamp We’re pleased to announce that the next #KittenCamp will be taking place next Tuesday (11th) evening... (Read on) New meme anyone? This week’s NMA UGC viral video chart has drawn attention to the ’Gap Yah’ student phenomenon which appears.... (Read on) Come and meet Cornelius For the next three days, we’re going to be out and about on the cycle tracks of Britain... (Read on) Channel hopping with viral content ’Allo, ’allo! Ah oui - 2010 has become the year for making real live, face-to-face... (Read on) RIP internet meme I was saddened to read that massively popular internet meme ’Hitler finds out ... ’ is as doomed... (Read on)				Awesome Stuff from the internets Iron Man vs Hugh Grant A classic cinema scrap. But will Hugh Grant's stiff upper lip beat Iron Man's stiff upper cut? View OMG Cat / Danny Rose Brilliant use of the OMG cat to express the open mouthed shock of fans all over the country awestruck by Tottenham's stunning opening goal against arch rivals Arsenal. View Axis of Awesome 4-chord song Shawshank redemption took a while to come to the surface- similarly, the Axis of Awesome 4-Chord song has been getting toes tapping this month after a while out in the open. View Downfall reenactment A Downfall meme clip which cannot be taken down - one (American) man's masterful impressions awesomely reenact the famous scene: View Chrome's chain reaction BBH NY's marvellous new work draws on that awesome chain reaction meme the internet loves. Enjoy the Google Chrome Speed Tests: View