Projection mapping means that nothing's now safe from the grasps of digital media - not even a 500 year old Castle. The equivalent of 3-D graffiti, Projection Mapping allows creatives to use the built-environment as their canvass and visually take-over whole buildings - meaning they can destroy, re-build and destroy again in a blink of an eye. In the last month there's been an explosion of brands starting to use Projection Mapping to create immersive stunts on famous landmarks. The most impressive examples have been by Samsung's take-over of a building in Amsterdam, and (our favourite) AC/DCs take-over of Rochester Castle for the launch of their Iron Man collaboration.
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Thinking outside the niche
We’ve previously blogged on how you can buy social media potential with the valuable combination of the small seed... (Read on) |
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#KittenCamp Playlist
Welcome to the first Kitten Camp playlist of the top 10 memes of the month. It seems only fitting that we kick off Kitten Camp.... (Read on) |
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We make Guardians Sports games of ALL time
I should have blogged this a fortnight ago but I see from The Guardian’s... (Read on) |
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Sónar: 17 years of provocation
This year, Sónar – the International Festival of Advanced Music and Multimedia Art – is to be held simultaneously... (Read on) |
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Is this a J.J. Abrams easter egg?
I loved the viral marketing campaign for Cloverfield almost as much as the film itself. The buzz around the.... (Read on) |
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Darth Vader TomTom
We love this Star Wars mash-up - perhaps the most clever, if not funniest marriage we've seen with a brand. View |
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Swagger Wagon
Hip Hop + banal car marques. It seems like we have a meme on our hands. View |
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Mukhtars Fødselsdag - Flash Mob
This might just be the most uplifting flash mob you'll ever see. View |
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Iron Baby
"Iron Baby". More Iron Man mash-ups, this time with added babies. View |
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Ozzy Scare
Ozzy Osborne gets scary in Madame Tussauds. View |
