It all started with a paparazzi snap of Keanu Reeves eating a sandwich on a park bench, and then after a random posting by a user on content-sharing site Reddit entitled "Keanu. More sadness in comments", the sad Keanu meme gathered serious momentum as photoshoppers around the world started mashing up the original photo and placing the sandwich-eating Keanu in ever-increasingly bizarre scenarios. After just a month, Sad Keanu has now entered into the annals of meme history with his very own website www.sad-keanu.com, Twitter account and dedicated YouTube fan video and song. All proof that the most obscure event can trigger a meme-avalanche. Thanks to Urlesque for the tip.
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Transmedia programme-making tips
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The curse of writing the future
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Bilderberg protest gets viral
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When transmedia becomes fansmedia
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How Henry the Hoover turned YouTube star
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Google Chrome 'Fastball'
Addictive and simply brilliant game that only Google could pull off, showcasing all its bells and whistles and doing so in a compulsive product demo on YouTube. Well done BBH New York. View |
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Old Spice 'Questions'
More of the same from Weiden + Kennedy, but just as good if not better. Want that bike. Good example of old fashioned advertising that works to all the neigh sayers who think it's dead. Swan Dive! View |
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Some Grey Bloke '352 men, 1 cup'
This YouTube channel is pure gold, as SGB provides his philosophical gems on the World Cup, Twitter and life in general. Please subscribe to him it will make your life immeasurably better (though often NSFW!) View |
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VW 'Fast Lane'
Continuing on from their much acclaimed & awarded 'Piano Stairs', VW install a slide at a subway station for commuters who want to take the fast lane. View |
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Orange 'Glasto-tag'
Another brilliantly simple idea for photo-tagging. Take a photograph from Glastonbury's Pyramid Stage upload it and encourage those who were there to tag themselves making it the most tagged photo ever. Poke does it again, we doff our caps. View |
