Glassjaw are a now unsigned post-hardcore band from New York. Their last album was released in 2002 and since then they've made a few new tunes but generally (intentionally or not) remained enigmatic and secretive. That was until they announced - via a low-fi poster on their website - a new 7" single, due on 1.11pm on 11/11 for $11.11 at a pizzeria in their hometown. 88 vinyls were available to the first 88 customers ordering a special 7" pizza. What came as a bigger surprise was the message printed inside the pizza box - an invitation to an exclusive 'gig'. Once there, the first few through the door given a FlipCam and unexpectedly became the directors of a Glassjaw single-take music video. The nicest thing about this campaign is its playfulness, and how a small core of fans amplified its message to the wider world - some brands could learn a lot from this.
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#KittenCamp London: kittens, comedy and meme-tales
#KittenCamp kicked off 6 months ago back in May – on the same night David Cameron became Prime Minister I donned my cat suit...(Read on) |
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Taking social networking to a dark and seedy place?
Rogue Pictures, the distributors of Catfish, a big Sundance Film Festival hit this year, has come up with a marketing campaign that’s arguably more awesome than awesome itself..... (Read on) |
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Glassjaw @ Mario’s Pizzeria. 11/11 at 1.11pm for $11.11
Glassjaw are an elusive and now unsigned post-hardcore band from New York. Their last proper album was released in 2002 and since then they have played here and there.... (Read on) |
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Where’s Nessa?
If I’m honest I didn’t want to like LA. I thought it could be the type of place you get to and are desperate to leave. Friends of mine who live here have had me baffled for years... (Read on) |
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#KittenCamp Bristol playlist
Hello #KittenCampers – this is the list of memes covered in this month’s Bristol #KittenCamp. Enjoy + share responsibly.... (Read on) |
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Cupsize Choir
La Senza models of different cup sizes (A to G) sing a festive tune. Nuff said! View |
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Danny Macgaskill's 'Way Back Home'
A really nice short film documentary from Red Bull about street trials rider Danny Macgaskill. View |
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Useful dog tricks performed by Jesse
Jesse the homemaking Jack Russell and his almost 4million views is further testament to the web's love of domesticated pets. View |
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Flushtracker
Domestos supports World Toilet Day with Flushtracker - the best toilet-related viral we've seen all month. View |
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Jackass 3D Facebook Takeover
The Jackass team right royally mess-up Facebook. View |
