The story behind the "Double Rainbow" meme is a simple one: an ex-cage fighter (Yosemite Bear) living in the middle of nowhere spots a rainbow one afternoon. However it isn't any old rainbow, but a double rainbow. In true awe of this, Yosemite Bear videos the experience and uploads it to YouTube. The video remains in obscurity for 6 months or so, until US TV host Jimmy Kimmel tweets the video in early July. This tweet then snow-balls with the Huffington Post and other sites picking up on it. Days later it goes viral and is seen by millions. The original video is then remixed into an auto-tune style song, a "Double KFC" spoof and epic film trailer. To top it off, as with any true meme, a "making of" documentary has now been made of how the whole double meme phenomenon came about. All truly bizarre, but awesome. Triple rainbow anyone?
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Sign up to August's #KittenCamp
The latest #KittenCamp is hotting up, with tickets selling out fast. There’s 90 tickets available (our biggest yet) and (at the time of typing) we’ve only got 20 left.... (Read on) |
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Cross country Cornelius and Sustrans
The awesome Sustrans, who have built a network of cycle tracks across the whole of the UK, just launched their..... (Read on) |
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#KittenCamp goes on tour (to Manchester)
So last night Mel + Chris Q (aka meme-master-meow) took #KittenCamp on tour up to Manchester.... (Read on) |
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City of scars
Only 10 days ago we blogged about Mortal Kombat Rebirth and when transmedia becomes fansmedia.... (Read on) |
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Transmedia TV programme-making tips
TV was (is) the original social media. Whether it’s with a friend down the pub, a colleague in the office or your parent.... (Read on) |
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The Expendables YouTube takeover
Sly Stallone and the all-star action hero cast do an interesting YouTube takeover View |
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Newport State of Mind
Keeping Jay Z's meme fresh with a Welsh make-over View |
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The Conspiracy for Good
Massively ambitious ARG that involves Tim Kring (creator of Heroes). Next 'action' is London this weekend View |
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Twitter mood vid
Watch America’s mood change throughout the day as sentiment is extracted from tweets View |
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Old Spice case study video
Wieden and Kennedy reveal the impact of their Old Spice campaign, flexing their impressive numbers View |
