Twelcome to Twiral Twintelligence
It seems now the web is awash with hastily (and misguidedly) Twitter based names for things- so we couldn't miss the chance to put 'tw' on the start of loads of words...
While VI brings you all sorts of industry news, do please join us on Twitter for daily pearls of breathtaking wisdom. Our details are on the right hand side of this page. Now, over to the news from the last month. Twenjoy;-)
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News Round-up:
Now we all know who's been watching your videos....
Every client's dream is to hit the 1 million views mark- and this is often seen as a primary measure of success. All films on Youtube appear now to have more detailed statistics which show far more about where those views come from (which were previously hidden from the general public and viewable only via the 'insight' feature for signed-in members) I only spotted this today, so it must be new.
The picture below shows stats available to all- a graph of traffic growth, key referrers and geographic data on where the film has been seen.
So next time your film promoting your Thetford taxi firm has had more views than there are people in Norfolk, we'll all be able to see it was actually watched by the entire population of Venezuela.... Click under any Youtube film on "Statistics and Data"
Don't make me...use..the...word...deliverability. Aggh I said it!
Deliverability (wretch) is the measure by which opt-in email marketing is judged. Marketers look for a 100% deliverability rate but according to this Return Path Report the average is 80%, meaning that 20% of opt-in emails go into spam or dissolve into the ether.
In an industry where every percentage point can mean several thousands of dollars, this is an issue that continues to be adressed in email marketing. Return Path's advice "Don't be discouraged, be inspired" I'll check the newsletter stats and see how we stack up....
PR Blackout for Moms
The great thing about working for an amazing company like Rubber Republic is the chance to tell people about the amazing services and products that we offer. Similarly on MomDot the unfeasibly attractive Mummy bloggers evangelise about products but have decided on a PR blackout week. In an attempt to recapture the heady blogging days of the early noughties, members are agreeing not to endorse products that have been sent to them as free samples by PR reps for baby companies etc... The practise is apparently so rife now (and marketers are so keen to generate great WOM) that the Mom Blog world is awash with free 'gifts'.
Not a million miles from the much maligned Pay Per Post we'll have to wait and see if the Mom's have got anything to say in the week starting the 10th August or if the PR blackout results in a post blackout too. If successful though, what precedent does this set for providing samples to bloggers?
Let's think of a word, and then design a product.
twittorati
It was bound to happen at some point.
Which Ads work?
Well, only 9% of Americans say they are responsive to all types of ads... There are some interesting stats in this research released by Harris Interactivei Once again, large proportions of people saying that they zone out banner-ads- at the same time as internet advertisers are being more and more reticent about anything other than selling banner space. Will we see banner rates drop or use of banners dwindle?
Rubber Republic speak at Rushes Soho Shorts festival
Matt was part of a panel discussing the future of the 30 second spot, and the new forms of advertising that are starting to replace it on the 29th July at Rushes Soho Shorts festival. The event was at Soho Film Labs and was chaired by the Colin Marrs, Editor of Digital at Campaign Magazine, who did a great job of wrangling us and the audience into a great discussion of where things are going.
We talked about our work in 'viral', social media marketing and ARG's over the last year. Other contributors were Vicky Brophy from animation studio Wonky, Adam Montandon from the very cool HMC Interactive, and Irfon Watkins from interactive video specialists Coull.
5 of the best
It was tempting to include the entire contents of Swede Mason's Youtube channel here (How to choose between Bill Wyman's Metal Detector and the Withnail Get in the Back of the Van?) This month's five of the best kicks off with the one that brought Swede to our attention.
Jeremy Clarkson Human Beatbox
Pure genius. If predictions are correct, this will feature on this week's Top Gear. You saw it here (maybe) first.
Thanks to TVF for bringing this to our attention.
Meeting Ticker
Start meetings in the right frame of mind. Get this up on the screen, show people what it does and watch the length of the meeting shorten by 25%.
G.I.JOE Accelerator Suit Skate Stunt
One of our own for the upcoming film- some of the soldiers take some time out to lark about with some of their kit (and a chopper) on a skate ramp.
DEADLINE
This should have been in last month- stop motion is all the rage at the moment. This one though was done by a guy for his college project and absolutely rocks. Not the first time we've loved something with post-its in it either....
Choose a different ending
This works really well in using the Youtube annotations to allow users to make choices in this story around knife crime. Public Service message films need to be very innovative and this is no exception.
