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Busy times and big news at the moment for us here at Rubber Republic, we've landed some great work in the last few weeks some of which you'll hear about further down.
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News Round-up:
JVC award Rubber Republic UEFA EURO 2008 (tm) digital & viral football campaign
Rubber Republic have been awarded JVC Europe's UEFA EURO 2008 (tm) football campaign after a competitive pitching process.
The campaign will launch in October 2007 and run during the qualifiers and through to the finals of the European Championships in June 2008.
JVC are the Official Partner of UEFA EURO 2008(tm) and the campaign will run across Europe in order to drive awareness of JVC's official football website www.JVCfootball.com.
Bart Somsen of JVC commented "We're pleased to be working with Rubber Republic on this campaign as they've got a strong track record in delivering great viral creative and intelligent seeding strategies."
Ou director, Chris commented "JVC obviously have had a strong and long relationship with the football community with their official partnership of EURO 2008, and we're excited to have the opportunity to strengthen this relationship further online with this campaign."
Solicited spam?
After being harassed by a 'cold-caller' earlier in the month and becoming increasingly irritated by all marketing campaigns involving phones (mobile or otherwise) we're pleased to see that some companies still respect the privacy and interests of their potential customers.
This news article details the mobile campaign by American fashion retailer Up Against The Wall where people could send a text in order to get a discount at the store and were then asked if they wanted to be effectively added to the 'mobile mailing list.'
The thing that's about this apart from the fact it's ethical (the public respond so much better when they're not bombarded with sales calls) but it manages to target the mailing list to those most likely to actually be interested in it- we reported on something similar back in June regarding email lists. They first gain their audience by offering a discount as an incentive, and the mailing list is then marketed to those who have expressed an interest in the brand - and even then it's 'opt-in.' They could've easily done the 'sign up to our mailing list and receive a discount' trick (commonly used by record companies, offering a free MP3 in place of the discount) but decided that those who just wanted the discount could have it and the 63% who didn't mind receiving future mailings were given that option.
There it is - a mobile campaign minus the annoying unsolicited jibber jabber. Take note cold callers, we might actually listen to you this way.
18,000,000 people can't be wrong
Our tracking system, Viral Manager, flew past the 18,000,000 mark this month. That tells us that to date we've tracked 18,000,000 unique view/plays on campaigns that we've run for clients. Usually these milestones pass in the middle of the night but on this occasion we were all present for the millennium-esque countdown, cheers and then return to our desks...
Metro newspaper fall for viral stunt
You've gotta love viral marketing. An ordinary woman puts her 18-month-old baby in her bullet-proof buggy invention, opens fire with an automatic rifle, and then retrieves the baby unharmed.
On sale by the fictitious company Bulletproof Baby are a wide selection of goods for the paranoid parents such as "My First Riot Helmet" (in which a testimonial claims saved their baby from being hit in a baseball game). Conveniently all their goods are out of stock so you'll have to make do with their not-so-bulletproof Cafepress gear.
We hate to rain on anyone's parade but the video is clearly staged (and if it wasn't child protection surely would've said something by now) - the site is actually a great marketing campaign for forthcoming Clive Owen movie "Shoot-Em-Up." Yet Metro newspaper were either heavily bribed or just a bit naive by running an article deeming the whole stunt true. Surely the "Copyright Shoot ‘Em Up Holdings" on the BPB website gave it away. But still, check out the staged shooting here.
5 of the best
Usually a quiet month, August has produced a great crop for us to enjoy- so while the rain hammers at your windows, here are some rays of viral sunshine to brighten your day.
Wij's Polar peril
Webbliworld is a new Children's social networking site with some funky animations and design by Aardman. We've created this great little eco-friendly viral for kids to enjoy and find out a little more about what life in Webbliworld is like!
Rugby or Football?
Great virals get people talking- which is exactly what O2 have gone for with these spoof post-match interviews that ask you to decide what you prefer: rugby or football?
The dog's b.....
A great film clip as part of the raft of rugby virals that are coming out in the run-up to the Rugby World Cup. Land Rover have gone the whole hog here with film, alternative endings and a game.
Beauty and the beast
This is a real WOW moment- admittedly it's a TV ad, but we found it on the internet and the world should see it! Beautiful music, photography and makes it's point perfectly. You will send this to your friends!
Pegg-it!
Control the ever-so-adorably-stumpy Simon Pegg as he attempts run a marathon whilst dodging potholes, having all sorts thrown at him and being beaten by women on mopeds. Run fatboy run!
