“...Tantric Teddies exceeded all our expectations as a viral campaign, providing
high awareness levels for the launch of the film ‘Rules of Attraction’...”
- Martin Tibbets, Director, Sublime
Measuring results
Calculating return on investment (ROI) for viral & buzz isn't an exact science - but good measures are the cost per viewer, and how long they spend engaged with your brand/message. What's more, tracking onward clicks is easy and there are also some great soft benefits, like offline publicity, and reaching niche groups.
If you want to know more, get in touch - meanwhile why not browse our case studies:
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Triumph Rocket III
Client: Commissioned by E3 media for Triumph Motorcycles.
ROI: The film has attracted over 400,000 views to date, with 230,000 views coming in the first three weeks of the campaign.
» Learn more
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easyJet Hotels: 'Ningotiators'
Client: EasyJet Hotels.
ROI: 'The Ningotiators' was an enormous success; the game delivered:
- 2.6 million plays.
- 1.5 million users.
- 350,000 conversions (~25%).
» Learn more
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Greenpeace 'Sunshine'
Client: Park Village for Greenpeace.
ROI: Over 90,000 views in the first week of the campaign
» Learn more
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Flick 'n' Kick
Client: Principality Building Society.
ROI: Polished brand game attracting over 360,000 unique visitors during the campaign. High engagement: typically 3 or more replays per visitor. Generated £404,000 worth of key local media coverage (radio, local newspapers).
» Learn more
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Sony True Widescreen
Client: Sony UK/Hyperlaunch
ROI: Less than 2p cost per viewer and great exposure for product launch. Great industry and media coverage.
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O2GO
Client: O2GO - We Drink More Water.
ROI: Microsite assisted with O2GO positioning in over 300 Sainsbury's stores across UK. Blog seeding consultancy led to PR coverage in weekly glossies. Strong brand positioning in competitive consumer goods (food) market.
» Learn more
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Polar Bear Parking
Client: CitizenSpace.co.uk - the UK's leading consultation portal
ROI: Around 200,000 views during campaign with a greater than 35% conversion rate
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Pimp My Party
Client: Wave Network - www.wavenetwork.co.uk
ROI: Pimp My Party was an instant runaway success, with an immense 60,000 respondents in the first 2 weeks. High levels of press and TV coverage, including branding of whole BBC Daily Politics show to this theme.
» Learn more
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