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This may be the best response ever to a Facebook rant – Period Mashable

When Richard Neill trolled Bodyform’s Facebook page on Monday 8th October 2012 and his post started going viral, Bodyform’s media agency Carat spotted a golden opportunity to respond. Working at speed Carat & SCA tasked Rubber Republic with scripting, shooting and releasing a response, which became ‘Bodyform responds :: The Truth’, a video to set men straight on the reality of periods.

Our film spread like wildfire, has won several international awards including a Cannes Gold Lion, a Mashie & a Webby Nominee. And over a pint we’ll try and convinvce you it was the vanguard of the new wave feminine hygiene brands who are now using social video extremely effectively.

Numbers
  • 5.6 million views
  • 137k shares
  • 1:40 share ratio
Coverage

Mashable
Laughing Squid
New Statesman
BBC R4 Woman’s Hour
CNN

Awards
Cannes Gold Lions
Mashie
Mashie
Mashie
Mashie
Mashie

– Cannes Lions Gold Cyber Lion 2013
– Mashie “Best real time marketing” 2013
– Lovie Gold “Branded Entertainment” 2013
– Campaign Media Awards “Media Campaign of the Year” 2013
– Campaign Media Awards “Fashion, Beauty & Healthcare: Winner” 2013