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Hackett London : Landing in Style

Hackett tested it’s new suit by parachuting it out of a planeGQ Magazine

The third in our series of films for Hackett London in which our suited and booted hero’s do the seemingly impossible whilst looking immaculate, we worked with some of the top skydivers in Europe to mix a cocktail in freefall.

Everything in the film was carried out for real (apart from a little topping up for the shaker before pouring, due to spillage on the way down). It gained over 2 million views and over 12,000 shares in its first 3 weeks online, as well as fashion press coverage in GQ and other titles across Europe.

Numbers
  • 2.2 million +
  • 12,000 + shares
  • share ratio 180:1
Coverage

GQ Magazine
Men Style Fashion
Fashion Times