The Client
Hill and Knowlton for
WebbliWorld
The Brief
WebbliWorld wanted a viral game to drive traffic to the innovative new children's social networking site they'd had made by Aardman and Enable.
What we produced
'Wij's Polar Peril', a fun, shiny game aimed at children in which young adventurers must turn eco-baddies environmentally-friendly with their amazing EcoZappa. As well as developing and producing the game, we also did the seeding and tracking for the project, placing it across gaming, environmental and educational sites.
Save Bernie the Iceberg from meltdown! Play Wij's Polar Peril.
The pay off
- Over 360,000 plays
- 126,000+ clicks through to target site
