The Client
The British Greyhound Racing Board.
The Brief
The British Greyhound Racing Board wanted to engage a new group of people with the idea of dog racing as a great night out as part of their anightatthedogs.com campaign. They wanted a viral game that could drive awareness about dog tracks around the country and promote the Night at the Dogs site
What we produced
an arcade-style, top-down dog racing game in which players can choose and name their dog, bet on their ability to guide it to victory and then race it around a series of increasingly complex, obstacle-ridden greyhound racing ovals.
Have a flutter: play 'Ultimate Dog Racer'.
The pay off
'Ultimate Dog Racer' delivered an amazing 2.6 million plays at a 46% conversion rate: that's 1,200,000 conversions.
