The Client
Sublime / Icon Films -
www.sublimemovies.co.uk
The Brief
To create an interactive game-based viral aimed at raising awareness for the cinema release of "Rules of Attraction".
What we produced
Here we are witness to teddies getting up to all sorts of tantric mischief. In alignment with the film's logic, our teddies are without a doubt running on their most base instincts. Simply choose your favourite position, pick a location and play!
Reaching over 180,000 players within weeks of release, the campaign asks one simple question: How long can you last?
The pay off
Reached 800,000 during campaign, at the cost of 1.8p per person
