The Client
Sony UK/Hyperlaunch
The Brief
- To create a buzz film promoting Sony's True Widescreen camcorder product launch
- To raise awareness of unique features in the latest Sony True Widescreen cameras
- Target difficult-to-reach older audience introducing the possibilities of new camcorder technology
What we produced
The result? A 70's style American car chase caper starring local cats Jake Turnbull and Vince Rockwell escaping car crash hell thanks to the benefits of Sony True Widescreen. The duo push their car to the limit albeit in a laidback 70's stylee. Oh no though! As the duo screech round a corner they discover the surprising limits of conventional camcorder screen ratios. Now if only they'd had that handy Sony True Widescreen Camcorder!
The pay off
Less than 2p cost per viewer and great exposure for product launch. Great industry and media coverage.
