The Client
British Greyhound Racing Board.
The Brief
Create awareness of greyhound racing as a leisure destination. Generate traffic to campaign website and drive takeup of voucher offers.
What we produced
Race Doggles - if dogs could fly they'd race in the sky!
Choose your greyhound in this madcap racing game and try and catch Baron von Hare. Get a top time and make the high score table!
The pay off
Over 220,000 unique players within 8 weeks of campaign launch. 25% conversion rate to campaign website.
