The Client
CitizenSpace.co.uk - the UK's leading consultation portal
The Brief
- Create a game-based viral aimed at raising brand awareness of a unique new 'civic portal'
- Promote information awareness in Climate Change as part of a government consultation
What we produced
The result? An addictive game that informs and engages hard-to-reach audiences about UK Climate Change issues.
Polar Bear Parking asks you to park the bear's 4x4 on the ice floor. But - hang on! - the rising sea levels haven't left him much room, he's gonna have to use the hand brake!
The pay off
Around 200,000 views during campaign with a greater than 35% conversion rate
