The Client
Wave Network -
www.wavenetwork.co.uk
The Brief
Wave Network approached Rubber Republic and Delib looking to consult on the state of the Conservative party in an engaging fashion, and in particular on ways in which the party could be improved. We came up with the concept of 'Pimp My Party'.
What we produced
In the game, the user is encouraged to choose an old banger to 'pimp up' - working through a series of questions based around adding fun customisations, and culminating in an opportunity to comment on how the Conservative party could be improved.
The game featured on the BBC's 'The Daily Politics', and in the Independent, Guardian and Sun newspapers. This game is now offline, please contact us if you would like to find out more.
The pay off
Pimp My Party was an instant runaway success, with an immense 60,000 respondents in the first 2 weeks. High levels of press and TV coverage, including branding of whole BBC Daily Politics show to this theme.
