The Client
JVC
The Brief
Devise, design and deliver a pan-European online campaign to increase awareness of JVC's sponsorship of UEFA Euro 2008.
What we produced
We produced and seeded Euroball, a Flash version of the classic tabletop game penny-football in which players could represent their Euro 2008 team. As well as the full version of the game, which was rendered with lush photographic visuals, any player could also embed a mini 'penalty shootout' version on their own blog or profile.
The pay off
Euroball was a Europe-wide phenomenon that provided JVC with fantastic ROI:
- 2.7m plays, 25% click through rate.
- 160k widget plays, 35% click through rate.
