The Client
Principality Building Society.
The Brief
Wales-based
Principality are sponsoring the Welsh Rugby Premiership for the next three years and wanted to make the most of this opportunity.
To do this, they sought to run a viral campaign to generate brand awareness and buzz in their regional heartland.
What we produced
'Flick 'n' Kick' - a viral rugby game taking coin, or tabletop, rugby to the internet masses. Players must use all their coin-pushing skills to negotiate their representative past opponents' lunging tackles and towards the try line, being careful not to overdo it and fire their player out of bounds.
Line up your flick and try your hand at
http://www.flicknkick.com
The pay off
Polished brand game attracting over 360,000 unique visitors during the campaign. High engagement: typically 3 or more replays per visitor. Generated £404,000 worth of key local media coverage (radio, local newspapers).
