The Client

ArgusCarHire.com.

The Brief

Raise awareness of ArgusCarHire.com as a leading low-cost car rental search engine.

What we produced

Capital King is an against-the-clock multiple choice viral quiz. Players progress through increasingly difficult rounds, identifying the capital cities of countries around the world. Players are ranked and entered into a free prize draw.

The pay off

Over 80,000 plays of the quiz in 10 weeks online.

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