Client:
EasyJet Hotels
The Brief
easyJet Hotels wanted to promote their bargain hotel offering across Europe. They opted for a viral game ‘to generate maximum awareness of EasyJetHotels.com in a clever and cost-effective way’.
What we produced
‘The Ningotiators’, a side-scrolling ninja beat-’em-up in which the player takes the role of a lethal female ninja trying to negotiate the best deals with hard-nosed hoteliers. The initial campaign saw the players with the biggest savings ranked in an overall table, allowing them to enter a prize draw at the end of the game.
Be a bargain fighter: play ‘the Ningotiators’.
The pay off
‘The Ningotiators’ was an enormous success; the game delivered:
- 2.6 million plays.
- 1.5 million users.
- 350,000 conversions (~25%).
