Peugeot and Initials Marketing
“Let Your Body Drive”
Initials Marketing commissioned Rubber Republic to make a music video inspired by the all new Peugeot 208 as part of their “Let Your Body Drive” campaign.
What we did
We sought out YouTube sensation Marquese Scott (aka NONSTOP), famous for his jaw dropping dance moves and gravity defying routines. ‘Feel The Love (ft. John Newman)’ by Rudimental was tipped to be a summer anthem, so it was the perfect track for Marquese to leave his mark on.
The pay off
The film performed extremely well, hitting over a million views in a month, and even outdoing the official music video. The sentiment of comments and blog posts was 99% positive, with people awe-struck at Marquese’s moves and muscle control. Marquese also brought with him a considerable fan base within the target market for the 208, putting the video in front of the right people.